I purchased mine in the shade San Paulo from Urban Outfitters for $6. They only had about three shades available which didn't include the one I was most interested in - Antwerp. I'm quite happy with San Paulo, though!
The Soft Matte Lip Creams come in a standard tube with doe-foot applicator. I think the packaging is cute and the applicator works well! I find there's usually enough product on the wand the first time to entirely cover your lips as well.
(Taken with flash.)
San Paulo is a nice, blue based hot pink. I find that the swatch of it on the NYX website looks nothing like it.
These have an interesting consistency. It's "not a lipstick, nor a gloss" and is "like nothing you've ever experienced before!" - which I agree with. They're described as a "lipstick cream that goes on silky but looks soft matte", which I would also agree with except I don't find them to be completely matte or as matte as I'd like.
These do give a strange feeling to my lips, though. It gives me the same feeling I get when I use Clinique's Take The Day Off Makeup Remover for Lids, Lashes & Lips to remove stubborn lip colors. I really don't know how to describe the feeling but I'm not too fond of it! It feels like there's something on my lips.. perhaps like a film? It's only noticeable for a moment, though, so it's not a big problem.
As for staying power I think it's quite good! I wore this all night and it had left a bit of a stain on my lips when it came time to remove my makeup and wash my face. The next morning there was still a slight tint of it left behind!
I really like this product, though, and would love to try other shades eventually! I'd really like to get my hands on Antwerp!