theBalm's Instain Blush is a relatively new product that's supposed to be long wearing as well as leave a stain, which I found intriguing. I absolutely love theBalm and I also love blushes so I knew that I would have to try one of them out eventually! Luckily, I was able to finally get one from their last Hautelook sale, and out of the six shades available I chose Toile, a 'strawberry'.
Like theBalm's other blushes, Toile comes packaged in a cardboard compact with a magnetic closure. The exterior features what looks like a magazine cover, and the inside is printed with a toile pattern - super cute! All of the other shades are named after patterns as well, and the patterns on the inside coordinate with each name which I think is neat!
Like I said earlier, Toile is a nice 'strawberry' pink. It does contain a bit of shimmer, but on the face it appears as more of a sheen. Here's a swatch:
Toile has some serious pigmentation, and you only need the lightest tap of product on your brush.. Trust me, it's really easy to get too much so be careful! The texture of this blush is quite firm (like theBalm's other blushes) but not at all dry or chalky, and it applies and blends well. When the right amount is applied it gives a really pretty flushed glow, kind of as if you had just been out playing in the snow. As for the long wearing and staining claims? It's definitely long wearing and lasts all day on me but it doesn't literally stain the skin.. not that I really wanted it to anyway! Overall, I give this blush a thumbs up.. I'd love to try another shade!